Trade Show Marketing - Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:
1. Check previous history and years of experience including backing by any large industrial groups: This is the most obvious way to research on the event planners. Trade shows backed by large organizations would have greater availability of resources and marketing skills.
2.
Demographics of previous trade shows: Did the last show done by the trade show provider have a decent show of visitors? Is the trade show provider boasting about the numbers on its marketing material or hiding it in some obscure corner for the number crunchers? Did the trade show provider have a professional organization draw up the demographics of the visitors? Do the demographics fit your requirement? Answers to these queries should help you decide if you should use this trade show as a sales and marketing vehicle for your company.
3. If there is a conference, who are the speakers? You should have at least heard of a few of the speakers or their organizations if they are speaking in the conference. A quick check should also be done to see if the speakers also have a booth at the tradeshow. Tradeshow booth providers usually give out speaker slots as an added incentive to exhibitors and you might like to avoid such events as they are not very genuine.
4. What is the timing of the trade show? Is it just time filler for the conference? If this is true, I would suggest that you avoid this trade event like the plague. The event planners are just putting in the booths as time filler and the trade show is not likely to be heavily promoted either. So just don't waste your marketing budget on such as event. You will all notice that such time filler exhibitions usually have very few booths in the first place and are located outside the exit area of the conference hall to catch the attendees as they dash off towards food and nature's call.
5. What is the total number of booths and what is the occupancy rate a few weeks before the show? The thumb rule is that a trade show can have about 5 to 10 percent of empty stands about 2 weeks before the event which eventually gets filled in my last minute confirmations or by sponsors. If the numbers are higher that this, you should check the official reason given by the exhibitors to ensure that you don't end up participating in a show which has too many empty stands.
6. Is the tradeshow provider offering a 'desperate' discount and doing unusual number of follow ups? If you get an offer for a trade show booth which is just too good to believe then it is probably too good to believe.
'Desperate' discounts are offered by event planners as a last ditch attempt to sell all booths as you should only participate is such tradeshows if you have unique reason to do so.
7. Testimonials and repeat number of participants year after year is another good way to check on the trade show. If you see a large number of repeat participants over a number of years, it is a good way to determine the quality of the event.
Quality of location and association with service providers also help in getting to know the seriousness with which the trade show providers approach their work.
I hope this article is also read by trade show providers to realize what exhibitors look out for!.
Headphone Maker is “Already There” with Safe Volume Headphones
Teterboro, NJ (ContentDesk) March 31, 2006 -- LTB Audio Systems, Inc. is finding the demand for safe hearing products a growing concern among parents and audiophiles, LTB Audio Systems embarked on the SafeBasstm is Better campaign. Since 2003 LTB has been promoting their patented technology along with their unique true 5.1 headphone products for computer and game console use as well as for movies and television. All LTB Audio Systems 5.1 Headphone systems including our new wireless Cinema 1 headphones include SafeBasstm said Marketing Director, Jon Miller. We know long term users of headphones for PC gaming and watching movies will benefit from SafeBasstm
LTB has patented Safebasstm in seven countries including the U.S.
with the intention to make sure the technology is available more wide spread as their products expand to global distribution. LTB 5.1 Surround Sound headphones are designed with 4 x 15mm speakers for center and surround audio and 2 x 40mm speakers...
Headphone Maker is “Already There” with Safe Volume Headphones
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Last Chance to Sign Up For the CIO Symposium, April 29th 2005
One of the most unusual features of the second CIO Symposium to be held Friday, April 29, 2005 in London will be a "rate your shop" open discussion involving Chief Information Officers of blue chip companies in attendance and the speakers at the event.
Among the key topics expected to be aired include staff evaluation procedures, salaries, promotions, project management, and use of "best practices" to improve IT function performance. A faculty of internationally recognized information technology leaders will headline the CIO Symposium to be held at the Institute of Directors, Pall Mall, London.
The speakers at this one-day seminar will address the leading challenges facing Chief Information Officers and Directors of information technology.
The speakers will include:Dr.
Bill McColl of Oxford University??? ???Jose Eiras, CIO, General Motors Europe Nigel Arkwright, IT Director, Parcel Force???Joe McMakin, CIO, Air Products Intl.Tony Salvaggio, CEO, CAI...
Last Chance to Sign Up For the CIO Symposium, April 29th 2005
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Five Ways to Judge Your Car Stereo Speakers
Car stereo speakers are very vital for an efficient car audio system. Car speakers are unique in that they are designed for reproducing sound frequencies. You can evaluate your car stereo speakers on the following criteria:
- Frequency response of the speakers should be higher and wider for better sound capturing and reproducing
- Efficiency of the speakers determines the distance sound will travel and is measured in terms of decibels, the higher the better.
- For playing your system continuously, the factor to be considered is the maximum power RMS, i.e., the maximum powers speakers can produce continuously.
- A component speaker set will give a full range and quality of sound in your car and it will be a thrilling experience.
- The car stereo speakers should be power efficient so that it does not eat up the riding power of your car.
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Emetrics Summit 2004: Web Analytics Conference Attracts Top Speakers -Top Companies
SANTA BARBARA, CA (ContentDesk) May 5, 2004 -- Emetrics Summit 2004 in Santa Barbara to feature speakers from Amazon, Yahoo!, HP and Jared Spool
http://www.emetrics.org. How do leading Internet companies measure the success of their websites? Web analytics is the fine art of measuring website clicktroughs, pageviews and revenues, along with tracking visitor behavior. It is the subject of the Emetrics Summit in Santa Barbara on June 2-3, 2004.Noted usability expert Jared Spool, founder of User Interface Engineering (www.uie.com) will share his research on measuring how well a website allows people to find what they're after. An entertaining speaker by any measure, Mr. Spool's participation in the Emetrics Summit emphasizes the variety of methods available for assessing the value of a corporate website."In addition to Jared Spool, I'm very pleased to have people presenting at...
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Stop Divorce: "Should You Try To Stop Your Divorce If You're Just Thinking About Getting A Divorce?"
Thinking about getting a divorce doesn't necessarily mean that you should try to stop your divorce. Conversely, it could be wise to try to s top your divorce, only you know whether you should. Just because you're thinking about getting a divorce, doesn't necessarily mean that you should try to stop your divorce, although its logical to automatically assume so.
In order to be clear that you really want to stop your divorce if you're thinking about getting a divorce, you should use any or...
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Trade Show Marketing - Getting Prepared for the Big Event
flowers Trade Show Marketing - Getting Prepared for the Big Event
Jabil Global Services Announces Expansion of LCD Repair Services
Jabil Global Services, Inc. (JGS), a wholly owned subsidiary of Jabil Circuit, Inc. (NYSE: JBL), today announced that it has significantly expanded its capabilities of repairing LCD panels commonly used in the consumer electronic and computer industries.JGS is broadening its service capabilities to include LCD Polarizer Screen Repair, TAB and COG chip replacement and the repair of many other electronic failures associated with LCD panels. Repair capabilities will initially focus on panel sizes...
Jabil Global Services Announces Expansion of LCD Repair Services Trade Show Marketing - Getting Prepared for the Big Event lcd tv
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Internet Payday Loans: Tricks And Tips
Online payday loans make money available when you need it fast. But many websites offering these cash advances will try to trick or trap you into paying huge interest. Find out how to beat online payday loan lenders at their own game.When you need money today, and not just a week from today, online payday loans can be a salvation. But for many people, these loans, also called payday advances or sometimes just cash advances, have become a nightmare. Here's the good and the bad of getting an online...
payday loans Internet Payday Loans: Tricks And Tips Trade Show Marketing - Getting Prepared for the Big Event
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flowers Trade Show Marketing - Getting Prepared for the Big Event